Blind Eye
Blind Eye is a luxury meat speakeasy in London, hidden in an ethical vegan society. Welcome to all, if you can find it first.
The term speakeasy is ‘the idea of speaking quietly to avoid attention’. Also known as a “blind pig” or a “blind tiger. Or in our case, a ‘Blind Eye’.
University Elmwood ghost town brief - “design a brand for the year 2040 persuading people to get back to the city after the effects of the Covid19 pandemic”.
Insights
‘Future Meat’ think consumers would eat traditional meat one day, plant-based the next and lab-grown the following day. Despite having a great concern for the environment and animal welfare, 72% of Generation Z were not ready to accept cultured meat.
